On the list of messages page click the "Stats" button (1), then the number in the "Vol" column (2) OR click the stats icon (3).
- Sent: Total number of emails sent.
Not the same as "emails delivered". Delivered = Sent - Bounces
Opens and clicks are not tracked in test messages.
- Opens: Number of contacts who opened the message.
Multiple opens by the same contact are counted as one. For example: if a contact opens the message on their mobile phone, desktop at work and at home it's still counted as a single open.
Open tracking uses a small image called a "tracking pixel" - if images are disabled, opens cannot be tracked. In practice this means that reported opens are slightly lower than actual opens.
Opens may not be tracked for contacts who received the same message as a "test message" first. This happens because when you send a test message first Google caches the tracking pixel for the test message then when the real send happens Google doesn't request the tracking pixel again, but instead gets it from cache, essentially loading the tracking pixel from the test message in the "real" message. Test messages aren't tracked so the open isn't tracked. This behaviour is limited to contacts who received a test message first and does not affect your contact list.
- Clicks: Total number of unique recipients who clicked on any links.
If a message includes 2 links, clicks on the separate links will be tracked in the "tracked URLs" tab.
Only the first click on a link by a unique user is recorded. Subsequent clicks on the same link by the same user are not tracked.
Unlike open tracking, click tracking doesn't use images, which means that there is no difference between reported and actual clicks.
- Tracked URLs: unique clicks on individual links in the message.
Go to the Tracked URL tab to see this report.
- Failures: Number of bounced messages.
Go to the Advanced tab where failures are separated into "soft" and "hard" bounces. Read more about bounce management.
Go to the Failures tab to view a list of bounced emails including detailed error messages.
- Preferences change: Number of contacts who changed their communication preferences - including, but not limited to, unsubscribes.
Go to the Advanced tab for details.
- Domain report: Aggregate stats grouped by domain
Go to the Domains to view this report - it can be helpful to identify potential issues with a specific email provider.
- Envoke Spam Reported: A result of a user accessing their Consent and Subscription Preferences page, choosing to unsubscribe and choosing the option to report the message as email abuse
- External Spam Reported: A result of a user clicking the "Report Spam" button inside their email client. Below is an example in Gmail.
Aggregate vs. contact level reporting
All reports exist on the aggregate and contact level. Aggregate reports are displayed on the message stats pages. To view the list of contacts for any of the metrics click the underlined number on the reports pages.
You can export reports by clicking on the Export button on the bottom of the stats pages.